Timeless Treasures

by Ralph Jahns

In a 2021 study, McKinsey describes Certified Pre-Owned (CPO) within the watch market as "the industry's fastest-growing segment". The trade in pre-owned watches is expected to overtake that in new watches by the middle of the decade.
"Certified Pre-Owned" is thus a booming trend. Pre-owned watches are becoming increasingly popular for various reasons: CPO makes classic watches and exclusive rarities accessible to connoisseurs, but also to new customers. Since the fine pieces are authenticated by experts, the market offers security. Above all, however, the CPO business enables an emotional approach: buyers get watches with a history that they can perpetuate themselves and then pass on to the next generation.   
Immerse yourself in the fascinating world of watches and watch collecting with Timeless Treasures. 

Find useful information for building your own high-quality collection. You will feel the passion for elegant timepieces on every page of this book. Discover first-class photographs of classic and current watch models from the major brands, of celebrities professing their passion for this accessory, or of legendary film scenes in which special watch models play supporting and leading roles. It's time to let a little luxury into your life with this book!

Pages: 256

Dimensions: 10.3"W x 1.6"D x 12.3"H